Great Recruiting Is Like Great Marketing: It's All About Positioning

Attracting great talent is getting more and more competitive. Employers are scrambling to differentiate themselves from everyone else courting the perfect candidate. Oh no! XYZ Corp now offers free facials and two flavors of La Croix! Well, we'll offer full massages and every Dasani sparkling water flavor! Meanwhile, you're desperately pulling up Amazon to order twelve cases of Dasani. Thank goodness for that Prime membership. It's your job as a recruiter to find and

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